Privacy Policy

1. Who we are 

VIVE is an independent online and print magazine, based in the Netherlands and published annually. All contributors to VIVE are liable for and retain the rights to reproduce their own words and images. Any and all reproduction, of any kind, is prohibited without the permission of the magazine, the publisher, and each contributor. 

At VIVE, accessible via, one of our top priorities is the privacy of our visitors, which is accountable under the EU’s General Data Protection Regulation (GDPR). Within this privacy policy document are the types of information that are collected and stored by VIVE and the manner in which they are used by us.

This privacy policy applies to our online and print activities and is relevant to visitors to our website or artists regarding information they have shared and/or collected in VIVE. By using our website, as a visitor, you consent to our privacy policy and agree to its terms.

For any further questions or for more information about our privacy policy, please contact us at

2. Information we collect

a) When browsing our website

We collect data using Google Analytics, a web analysis service provided by Google Inc. (“Google”), which tracks visitor behavior on our website, providing detailed statistics about visitors to our website. This information is also used for retargeting promotional campaigns on Vive’s social media platforms and used for internal reporting purposes. Google Analytics uses cookies to track this information. By disabling our cookies, all parts of the website will remain available to you, but your data will not be collected or used as described above.

b) Mailing List

In order to sign-up to our mailing list, you need to provide your email address, first name, last name. By signing up, we register your details after double confirmation before we add you to our mailing list. We use the information we collect to also deliver emails to you to inform you about VIVE related products and offers. If you wish to receive information and offers about products offered by VIVE, you may sign up or unsubscribe from our email newsletters at any time.

c) Buying VIVE-Related Products Online

Any personal information you are asked to provide, and the reasons why you are asked to provide it, will be made explicit to you at the point where we ask you to provide your personal information. In cases where you purchase VIVE-related products, it is possible that we receive additional information about you, such as your name, email address, phone number, and credit card or bank account information for payments.

3. How we use your information

The website collects some anonymous information  about you automatically as you move through the site. Gathering information from our visitors allows us to understand and analyze the manner in which our visitors use our website in order to improve, customize and expand our site. This may include the development of new products, services, features and functionality. The information which we collect may be used in a variety of ways:

a) Cookies 

Just as any other website, VIVE uses “cookies”. These cookies are used to record information regarding the visitor’s preferences and the pages of the website that the visitor has viewed or visited. This site uses different types of cookies. We use Analytics, Advertisement and Social cookies. The purpose of collecting this information is to enhance the user experience by delivering customized content on our web pages based on the visitor’s browser type and/or other information. At any time, you may choose to disable cookies through your individual browser options.

b) Communication purposes

Vive primarily uses email as our main communication method. As standard, we send a regular newsletter which generally includes information about upcoming issues, featured artists, events, content and videos. You can update your preferences or unsubscribe as and when you wish. 

4. The length of retaining your information 

The kind of information we gathered on you and the purposes we hold that information for,  will determine how long we retain data for.

5. Third Party Privacy Policies

The data collected by VIVE may be passed on to third party suppliers. Any data collected will only be passed on to PayPal for the purpose of completing a purchase transaction. This privacy policy does not apply to other advertisers. Insofar as we transfer data to our service partners and/or affiliates in connection with the services described above, these parties are legally obligated to enter into data protection agreements as well as to comply with mandatory laws.

a) Google Analytics 

The data generated by the cookie about your use of the website (including your IP address) may be stored and processed by Google. The data can be transferred to a Google server in the USA and is retained there. You can disable the use of cookies by selecting the corresponding settings on your browser. 

b) PayPal

We use PayPal as a payment method. PayPal Holdings, Inc. is an American company 

operating a worldwide online payments system that supports online money transfers.

When purchasing VIVE-related products, you will be required to provide additional personal information such as your name, email address, phone number, credit card or bank account information in order to process purchases via PayPal.

6. GDPR Data Protection Rights

It is very crucial for us to ensure that a visitor is fully aware of all their rights with regard to data protection. Each and everyone of our visitors are entitled to access, rectify, delete, and object to their personal data. 

  1. The right to receive copies of personal information that are collected by the visitors.
  2. The right of rectification, update or correction, of any information that the visitor believes is not accurate or complete. 
  3. The right to erasure of personal data under certain conditions such as inapplicability with the law. 
  4. The right to object how we process and use your personal data, in particular for direct marketing purposes and for reasons based on our legitimate interests. 

If you make a request, we have one month to respond to you. Such requests should be done by contacting us via

7. Children’s Information

Another part of our priority is to ensure the protection of children when they use the Internet. It is our policy to encourage parents and guardians to observe, participate, and/or guide their online activity.

At VIVE, we do not intentionally collect personally identifiable information from children under the age of 16. In the event that you believe that your child has provided such information on our website, it is strongly encouraged that you contact us immediately and we will make every effort to remove such information from our records promptly.

8. Contact us regarding this privacy policy and personal data

We strongly recommend that you visit this page, in which we regularly update our Privacy Policy. You may contact us by e-mail with any queries relating to the above matters using the following details: